Cullen Habel

Biography

Cullen Habel joined The University of Adelaide in January 2008 and moved to serving in an adjunct role in January 2012. Cullen has extensive experience in teaching throughout Australia, Singapore, Hong Kong and Malaysia, within the discipline of marketing. Cullen's PhD was entitled "Formalising Double Jeopardy and Deconstructing Dynamics in Repeat Purchase Markets" which he completed in 2007 with Cam Rungie and Professor Larry Lockshin as supervisors. His primary research interest is still in quantitative marketing science. Prior to academia Cullen had spent 15 years in various sales roles - most recently as key account manager for Cryovac, the leading supplier of flexible packing systems to the export meat and dairy industries. In that time he gained experience in the art and science of retail packaging for perishable products. Cullen currently lectures in Brand Management, Intro to Marketing and Market Research at Undergraduate, Postgraduate and MBA levels. His two teaching interests involve work intergrated learning, and utilising modern modes of content delivery. Cullen Habel joined The University of Adelaide in January 2008 and moved to serving in an adjunct role in January 2012. Cullen has extensive experience in teaching throughout Australia, Singapore, Hong Kong and Malaysia, within the discipline of marketing. Cullen's PhD was entitled "Formalising Double Jeopardy and Deconstructing Dynamics in Repeat Purchase Markets" which he completed in 2007 with Cam Rungie and Professor Larry Lockshin as supervisors. His primary research interest is still in quantitative marketing science. Prior to academia Cullen had spent 15 years in various sales roles - most recently as key account manager for Cryovac, the leading supplier of flexible packing systems to the export meat and dairy industries. In that time he gained experience in the art and science of retail packaging for perishable products. Cullen currently lectures in Brand Management, Intro to Marketing and Market Research at Undergraduate, Postgraduate and MBA levels. His two teaching interests involve work intergrated learning, and utilising modern modes of content delivery.

Research Interest

Social Media and Marketing Dynamics in Repeat Purchase Markets The Mechanics of Brand Growth Stochastic (probability based) marketing models Agent based modelling Wine Marketing