Jodie Conduit

Biography

Jodie's research interests lie in understanding how to engage consumers in interactions with organisations, and each other, that enable them to work together to achieve meaningful and relevant outcomes. This underpins her research agenda in the areas of customer engagement, value (co)creation, organisational capabilities, and marketing strategy. Her research has been widely published in leading journals including the Journal of Service Research, Journal of Business Research, Journal of Business Ethics, Journal of Strategic Marketing, and the Journal of Marketing Management among others. Further, her focus on engagement and cocreation informs Jodie’s interactive approach to teaching marketing at undergraduate, postgraduate, and executive levels. She is the Director of the Higher Degree by Research programs in the School of Marketing and Management and has supervised several PhD students. Having experienced an extensive career in senior executive roles prior to academia, Jodie ensures that managerial relevance lies at the heart of both her research and teaching. Jodie's research interests lie in understanding how to engage consumers in interactions with organisations, and each other, that enable them to work together to achieve meaningful and relevant outcomes. This underpins her research agenda in the areas of customer engagement, value (co)creation, organisational capabilities, and marketing strategy. Her research has been widely published in leading journals including the Journal of Service Research, Journal of Business Research, Journal of Business Ethics, Journal of Strategic Marketing, and the Journal of Marketing Management among others. Further, her focus on engagement and cocreation informs Jodie’s interactive approach to teaching marketing at undergraduate, postgraduate, and executive levels. She is the Director of the Higher Degree by Research programs in the School of Marketing and Management and has supervised several PhD students. Having experienced an extensive career in senior executive roles prior to academia, Jodie ensures that managerial relevance lies at the heart of both her research and teaching.

Research Interest

Jodie's research agenda focuses on understanding, facilitating and optimising interactions between actors in a service system. Specifically, engaging customers, employees and other actors to co-create value (incl. service innovation); and strategically managing internal mechanisms, such as market intelligence, internal marketing, and organisational capabilities and orientation to facilitate interaction and value creation.