Business & Management

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Sally Rao Hill

Associate Professor
Business School
University of Adelaide


Dr Sally Rao Hill is a senior lecturer in marketing. She is the lecturer in charge of Consumer Behaviour (M)and E-marketing (M). Her research interests include relationship marketing, internet marketing, services marketing and technology adoption. She is an active researcher and has published in the Journal of Business and Industrial Marketing, European Journal of Marketing, Qualitative Market research: an International Journal, Australasian Marketing Journal, International Journal of Internet Marketing and Advertising and Journal of Internet Business. She has won the best paper award in an international conference.

Research Interest

services marketing, electronic marketing, consumer behavour, consumer innovation adoption, relationship marketing

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