Olaf Werder
Professor
Department of Media and Communications
University of Sydney
Australia
Biography
A graduate in marketing/management from the Universität Dortmund, Germany, in advertising from the University of Illinois, and in Mass Communication from the University of Florida, Olaf Werder holds a lectureship in strategic and health communication at the Media and Communications Department of the University of Sydney after having held positions at the University of Florida and the University of New Mexico. Prior to his academic appointment, he has worked in the communication industry on the media and agency side in two countries for about ten years.
Research Interest
Health Communication (Role in Public Health) Community-based participatory research (CBPR) Social Marketing Health Policy/Promotion Interaction Obesity Prevention Campaigns Quantitative Methods Media Effects in Health Interventions
