Gauri Laud
Lecturer in Marketing
Department of Business and Economics
University of Tasmania
Australia
Biography
Prior to joining the University of Tasmania, Gauri was doctoral scholar and sessional lecturer at the RMIT University, Melbourne. Gauri also has extensive experience working as brand manager in the Pharmaceuticals, Hospitality and Education management in the Asia-Pacific countries.
Research Interest
Gauri’s research interest includes value co-creation, collaborative process in service ecosystems, service innovation and customer creativity, transformative services and consumer well-being and sustainable consumer cultures. Her research aligns with the University’s research theme of person in Context; Collaborative Entrepreneurship and Innovation; and Sustainability in Business and Community. Gauri is involved with many research projects with Australian and international collaborators.
Publications
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Laud G. Co-created Obsession and Overstimulation in Service Environment. In26th Annual Frontiers in Service Conference 2017.
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Laud G, Robinsion L, Chung E. Co-created obsession: A new perspective on customer engagement. InEuropean Marketing Academy Conference, 2016.
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Rahman K, Laud G. Why consumers seek ‘coolness’: Understanding the vernacular meaning of cool. In2013 World Marketing Congress 2013 (p. 710).
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Laud G, Karpen IO. Value co-creation behaviour—role of embeddedness and outcome considerations. Journal of Service Theory and Practice. 2017 Jul 10;27(4).
