Syed Fazal-e-hasan

Biography

Before joining the University of Tasmania, Syed has previously worked as Postdoctoral Research Fellow in Marketing at the Business School, Queensland University of Technology (QUT).  Prior to this he worked as Quantitative Analyst for School of Advertising, Marketing and Public Relations, QUT.Syed has completed a number of research and entrepreneurial projects using advance statistical and project management techniques, and he has contributed to 14 small to medium size projects including Brisbane Airport Corporation (BAC) and Global Entrepreneurship Monitor projects.  Seven of these projects are related to consumer choices and responses, and are published in the Journal of Business Research, Journal of Retail and Consumer Services and Journal of Consumer Behaviour.Syed has over 10 years undergraduate and postgraduate teaching experience in Australia and overseas, including three years teaching and mentoring experience with Aboriginal and Torres Strait Islander students under the Oodgeroo program funded by QUT. He also has had a number of administrative positions in public universities in South Asia to design and implement educational programs and projects. He has won a number of teaching and learning grants and has sound experience in managing teaching and learning projects.

Research Interest

Syed's research aligns to the University's research theme of Better Health. His research interests include understanding how consumers' positive emotions contribute to their and others well-being. Syed's research into positive emotions such as gratitude and hope has got focus of a number of service firms due the important roles emotions can in generating profits and employee productivity.  Syed is also researching role of positive emotions in developing consumer perceptions of brand innovativeness and sustainability and attainment of consumers' personal, professional and social goals.   He is also working on understanding whether different psychological mechanisms can explain the relationships between firms' economic and non-economic investments and positive organisation and consumer related outcomes in different contexts such as B2C, B2B and C2C.  Syed's other work is focusing on role of positive emotional and behavioural responses in group settings, particularly online group settings.  Drawing upon social marketing theories, Syed is working on anti-drinking and anti-radicalisation themes.