Gil Appel
Professor
Marketing
USC viterbi
Australia
Biography
Dr. GIL APPEL is currently working as a Associate Professor in the Department of Marketing, Usc marshall school of business , USA. His research interests includes Marketing and Innovation Strategy Brand strategy and complementary capabilities Product Innovation and firm performance Value creation and appropriation Service solutions and professional services Product and service innovation New technology venture innovation and product commercialization. He /she is serving as an editorial member and reviewer of several international reputed journals. Dr. GIL APPEL is the member of many international affiliations. He/ She has successfully completed his Administrative responsibilities. He /she has authored of many research articles/books related to Marketing and Innovation Strategy Brand strategy and complementary capabilities Product Innovation and firm performance Value creation and appropriation Service solutions and professional services Product and service innovation New technology venture innovation and product commercialization. Dr. GIL APPEL is currently working as a Associate Professor in the Department of Marketing, Usc marshall school of business , USA. His research interests includes Marketing and Innovation Strategy Brand strategy and complementary capabilities Product Innovation and firm performance Value creation and appropriation Service solutions and professional services Product and service innovation New technology venture innovation and product commercialization. He /she is serving as an editorial member and reviewer of several international reputed journals. Dr. GIL APPEL is the member of many international affiliations. He/ She has successfully completed his Administrative responsibilities. He /she has authored of many research articles/books related to Marketing and Innovation Strategy Brand strategy and complementary capabilities Product Innovation and firm performance Value creation and appropriation Service solutions and professional services Product and service innovation New technology venture innovation and product commercialization.
Research Interest
financial risk statistics insurance mathematics time series and forecasting econometrics mathematical psychology quantitative ecology.
