Stefan Pierer

Biography

KTM President/CEO Stefan Pierer is the most powerful man in European motorcycling – a fact cemented by BMW Motorrad’s shock sale of Husqvarna to Pierer Industrie AG, his personal holding company. But even before Europe’s two largest motorcycle manufacturers ended up doing business with each other over the German-owned, Italian-based, Swedish-born off-road brand, each had posted record production and sales records while competing for the title of top dog in the European motorcycle industry. The result has been that the crown of Europe’s largest motorcycle brand in terms of unit sales now belongs KTM and not BMW, handing that distinction to the Austrian company in which Bajaj Auto, India’s second largest manufacturer, holds a 47 percent slice of the equity.

Research Interest

 Automobile Industry(mostly 2 wheeler)