Bernadette Kamleitner
Professor
Marketing and Consumer, Competence Center for Sustainabilit
Vienna University of Economics and Business
Austria
Biography
Dr. Bernadette Kamleitner is currently working as a Professor in the Department of Marketing and Consumer, Competence Center for Sustainability, Experimental Research, Vienna University of Economics and Business, Austria. Her research interests includes consumer Psychology. she has authored of many research articles/books related to consumer Psychology.
Research Interest
Consumer Psychology, Financial decisions, Possession from a psychological point of view, Mental accounting
Publications
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Thuringia, Carina, Kamleitner, Bernadette. 2016. What Goes Around Comes Around? Rewards as Strategic Assets in Crowdfunding. California Management Review, 58 (2), 88-110.
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Kamleitner, Bernadette, Mengay, Till, Holub, Sandra. 2016. The power of the situation: Situational, buyer-specific influences on the brand selection. Transfer. Advertising Research & Practice 62 (3), 20-35.
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Ruzeviciute, Ruta, Kamleitner, Bernadette. 2017. Attracting new customers to loyalty programs: The effectiveness of monetary versus non-monetary loyalty programs. Journal of Consumer Behavior, 1-12.
