Abdulmonem Mohammed Al Shirawi
Management & Marketing
Dr. Abdulmonem Al Shirawi was born on 12th November 1948 in Muharraq, Bahrain. He received his Ph.D. in Marketing, from Brunel University in 2012. Dr. Al Shirawi joined Ahlia University in 2003 as part-time lecturer and he then became a full-time lecturer. In 2013 he was promoted to the rank of Assistant Professor. Dr. Al Shirwai accumulated a rich and fruitful experience through working at senior positions, including sales, marketing and general manager, at Bahrain’s aluminium industry companies including Alba (Bahrain Aluminium) Balexco (Bahrain Aluminium Extrusion Company), BALCO, the marketing arm of Alba. Between the summer of 1993 and 2003 Dr. Al Shirawi worked as a freelance consultant providing management and marketing consultancy to ALICO (Sharjah), Al-Tayseer (Saudi Arabia), Docash (Germany), Gulf Extrusion (Dubai), Emirates Aluminium (Ajman) and many more.
Marketing Management, Market Orientations, Consumer Behavior, Marketing Strategy , Service Marketing
AlShirawi, A. (2014). An empirical study to develop a structural equation model showing: International Journal of Innovation and Knowledge Management in Middle East & North Africa, Vol. 3, 3/4, Pp227-258.
AlShirawi, A. (2013). An Empirical Study of Exploring and Confirming a Reliable Scale to Measure the level of Market Orientation in Resource –Based Economy: Journal of Innovation and Knowledge Management in Middle East & North Africa, Vol. 2, 2, Pp99-129.
AlShirawi, A. (2012). “Developing a Scale to Measure the Level of Market Orientation in the Financial Services Sector within A Resourced-based Economy’’: International Conference on Economics, Business Innovation, Vol. 38, Pp. 27-33.
AlShirawi, A. (2013). Measuring Organisational Market Orientation in a Resource-based Economy: Lambert, ( Book), Pp 1-427. ISBN: 978-3-659-44179-0