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Anji Benhamed

Assistant Professor
Management & Marketing
Ahlia University
Bahrain

Biography

Dr Anji Ben Hamed Amara is an Assistant Professor of Management and Marketing at Ahlia University Bahrain. She holds a Bachelor Degree in High Commercial Studies and a Master Degree in Management & Marketing from The Higher Institute of Commercial Studies (HEC), University of Carthage, Tunisia. In 2015 she obtained her PhD degree in management from the University of Paris 13, Sorbonne, Paris, with the highest level of distinction that could be awarded for a PhD in that first category University in France. Dr Anji joined Ahlia University, Bahrain in September 2011 as a lecturer of management and marketing at the Management and Marketing department. Dr Anji has wide ranging experience in academic teaching, research, training and consulting in management, marketing and entrepreneurship for the last 10 years in Tunisia, France and Bahrain. She is certified as a professional trainer in entrepreneurship and leadership by the Centre of International Private Enterprise (CIPE), USA and the William Davidson Institute at the University of Michigan, USA.

Research Interest

Areas of research interests: Entrepreneurship and Innovation, Social entrepreneurship and economic growth, CSR and corporate image, Strategic management,  Innovation and organisational performance,  Leadership and team work,  Consumer motivation and goal-directed behaviour, Cyber-consumer behaviour, Digital marketing and social media marketing

Publications

  • The Spin-off strategy as a Social responsibility management technique: the Case of Tunisian public companies. July, 2015.

  • A Contribution to the Understanding of the Purposes of the Spin-off Strategy: Towards a Model of Spin-off strategy: the Large Tunisian Companies as a Case Study, September, 2015.

  • Atmospheric Components of a commercial website and the behavioral responses of the cyber-consumers: case of an online store of cultural products, International Journal of Research in Marketing, October, 2015.

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