Muneer Mohamed Al Mubarak
Associate Professor
Management & Marketing
Ahlia University
Bahrain
Biography
Dr. Muneer Almubarak received his Ph.D. in Marketing, from University of Leeds, UK, early 2010. Dr. Muneer’s expertise is in strategic management, marketing management, relationship marketing and loyalty. He contributed well in senior management, strategic planning with over 30 years of experience in business, education and corporate training in areas such as Leadership & Strategic Management, Relationship Marketing and loyalty, Marketing Management, Marketing Communications, Market Research, Customer Relationship Management and Service Excellence.
Research Interest
Areas of research interests: Relationship marketing, Sustaining competitive advantage through technological development, CRM and CEM, Competitive Advantage, SMEs. Entrepreneurship, International Business Relations, Corporate Governance
Publications
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Hasan F. S. M. A. and Almubarak M. M. S. (2016), Factors Influencing Women Entrepreneurs’ Performance in SMEs, World Journal of Entrepreneurship, Management and Sustainable Development, Vol. 12, No. 2, pp. 82-101.
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Alyafie A. S. A. and Almubarak M. M. S. (2016), Challenges of Going Global for SMEs, International Journal of Innovation and Knowledge Management in Middle East and North Africa, Vol. 5, No. 1, pp. 1-11.
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Almubarak M. M. S. and Hamdan A. M. M. (2016), The Impact of Corporate Governance on Market Capitalization: Evidence from Bahrain Bourse, Journal of Corporate Ownership and Control, Vol. 13, No. 2, pp. 120-129.
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Janahi M. A. N. and Almubarak M. M. S. (2017), The Impact of Customer Service Quality on Customer Satisfaction in Islamic Banking, Journal of Islamic Marketing, Vol. 8, No. 4.
