Mohammed Masum Iqbal
Associate Professor
Department of Business Administration
Daffodil International University
Bangladesh
Biography
Mohammed Masum Iqbal is the Associate Professor of the Department of Business Administration at Daffodil International University. He Graduated MBA in Marketing and PhD Researcher. His Area of Specialisation is Consumer Behavior, International Marketing, Marketing Management, Principles of Marketing, Organizational Behavior He is Member, Social Business Research Centre, Daffodil International University
Research Interest
Consumer Attitudes toward Customized Marketing: Prospects and Possibilities in Bangladesh, LAP LAMBERTAcademic Publishing, 2011.
Publications
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1. Corporate Social Responsibility Practice in Bangladesh: A Comparative Study on Conventional Banks and Islamic Banks, The Jahangirnagar Journal of Business Studies, Vol. 05, No.01, June 2015.
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1. The Depressed Higher Education in Bangladesh: Issues and Prospects, Journal of Thai Interdisciplinary Research, ISSN 2465-3837, No. 2559, February, 2016.
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1. Investigating the Impacts of Corporate Social Responsibility Initiatives on Customers’ Loyalty: A Study from Selected Private Banks in Bangladesh, Daffodil International University Journal of Business and Economics, Vol. 10, No. 1, June 2016.
