Syed Maruf Reza
Associate Professor
Department of Entrepreneurship
Daffodil International University
Bangladesh
Biography
Dr. Syed Maruf Reza is affiliated to Department of Entrepreneurship, Daffodil International University, where Dr. Syed Maruf Reza is currently working as Associate Professor. Dr. Syed Maruf Reza has authored and co-authored several national and international publications and also working as a reviewer for reputed professional journals. Dr. Syed Maruf Reza is having an active association with different societies and academies around the world. Dr. Syed Maruf Reza made his mark in the scientific community with the contributions and widely recognition from honourable subject experts around the world. Dr. Syed Maruf Reza has received several awards for the contributions to the scientific community. Dr. Syed Maruf Reza major research interest involves Strategic Marketing, Brand Management, Services Marketing, Customer Relationship Management, Marketing Management, Business Ethics.
Research Interest
Strategic Marketing, Brand Management, Services Marketing, Customer Relationship Management, Marketing Management, Business Ethics
Publications
-
1. Word of Mouth [WOM]: A Key to Marketing Success, Southeast University Journal of Business Studies, Vol.2, No. 2, July-December’2006, ISSN#1815-3267
-
1. Newspaper Marketing in Bangladesh: A Case Study on Prothom Alo, Daffodil International University Journal of Business and Economics Vol. 1, No. 1, July 2006, ISSN#1818-6238
-
1. The Insight of Customer Retention Management: Bangladesh Perspective, Dhaka University Journal of Business Studies, Vol. 27, No.2, December’2006, ISSN#1682-2498
