Association of Communications and Marketing Agencies of Belarus
Grainger, who is the first media agency executive to be made president of the Brussels-based group, succeeds Grey Group EMEA president and chief executive officer David Patton. During his term, Grainger aims to reinforce the enduring and positive contribution of commercial communications to European economies and address the growing digital skills need within the commercial communications sector. “Digital technologies have created enormous changes in how consumers entertain and inform themselves, how they communicate and how brands communicate to them; and Europe has some of the most digitally advanced markets in the world,” said Grainger. “Opportunities enabled by digital have brought innumerable challenges for media owners, for businesses engaging consumers and also for government regulators,” he added.
Communication, Marketing, Business