Olga Kashkan
Business
IPM Business School, Belarus
Belarus
Biography
Creative director Fabula Branding Company, project manager Naming.by The first in Belarus diploma in naming (Moskow, Wordshop BBDO, 2008). A convinced practitioner. Tutor of the International Qualification Program NIMA. Speaker of many conferences and seminars, which highlights the topic of naming as one of the key stages in the integrated development of the brand. Over 7 years of activity in the company Fabula, more than 300 brands have been created and registered, including Bonfesto cheeses, 1 st A ice cream, Stara Pivnice beer, "Thanks, Mom!" Conservation products, "John Cook" corn sticks, marshmallow Lefirelle, STM "Very!", marmalade Feel Fruit, etc. The design of packaging and naming of trade marks from Fabula are included in TOP professional world ratings - not only in the CIS space, but also in the USA and Europe. Fabula Branding became the first Belarusian agency, whose cases were posted on the world's most visited resource for the design of the packaging TheDieline.com. This resource is known for the fact that its editors conduct the most rigorous and careful selection of works for publication in their gallery, so getting here is equivalent to receiving an Oscar. Clients of the branding company Fabula: Krynitsa, Kommunarka, Darida, Santa Bremor, Turovsky Dairy Plant, Savushkin Product, Beltamit, Voronezh Confectionery, Bellakt, Spartak, Krasny Pischevik "," GIPPO ", Slutsk Cheese Factory, Belagroprombank, Minskkhlebprom," Belagro "and others.
Research Interest
Business, Marketing
