Brad A. Lich
Executive Vice President and Chief Commercial Offi
Business and Mangement
 Eastman Chemical Company
Belgium
Biography
Brad A. Lich is executive vice president and chief commercial officer at Eastman Chemical Company. He is responsible for the company’s Advanced Materials and Fibers segments, as well as the leadership of the Marketing, Sales, Procurement and regional organizations. Previously, Lich was vice president and general manager of Eastman’s Additives & Functional Products and Advanced Materials segment as well as the company’s sales and marketing functions. Prior to that position, he was vice president and general manager of Coatings, Adhesives, Specialty Polymers, and Inks business segment. Lich holds a bachelor’s degree from Indiana University and a MBA from Northwestern Kellogg Graduate School of Management. Lich joined Eastman in 2001 as director of Global Product Management and Marketing for Coatings. Other positions of increasing responsibility followed. In 2006, Lich became vice president of Global Marketing with direct responsibility for company-wide marketing functions. Prior to joining Eastman, Lich was co-founder and CEO of CoatingsMart, Inc. Lich’s work experience also includes serving in various roles with Valspar and Dow Chemical. Lich and wife reside in Tennessee and have two children. He has served in several leadership roles in industry associations and civic organizations. Lich’s personal interests include golf and running.
Research Interest
Business and Mangement
