Michelle Friswell

Biography

Michelle Friswell joined the Florida Atlantic University Athletics marketing staff as an assistant in July 2015 and was promoted to marketing coordinator in the summer of 2016. Friswell is responsible for managing all marketing aspects of volleyball and women’s basketball as well as assisting with baseball and men’s and women’s soccer. She also assists in overseeing and executing marketing promotions for pre-game and in-game elements for football. Her other duties include: establishing student focus groups to gain feedback on pre-game and in-game experiences for all sports; working with vendors to create promotional items for numerous upcoming athletic events; and training student interns on marketing stratgies and leading them on game days and in the office.

Research Interest

sport education