Karel Paesmans
Food and nutrition
Fruitsnacks
Belgium
Biography
Karel Paesmans is the mastermind, founder and managing director of Fruitsnacks. As an experienced fruit farmer, in 2005 he was looking into ways for his fruit to offer extra added value, when he stumbled on the 'fruit at the office' concept which had already been gaining ground in Scandinavia. The concept proved a hit. Since then, Fruitsnacks has been supplying fruit baskets to well over 1,700 businesses across Belgium! But Karel is not the kind of person to rest on his laurels: placing a premium on personal contact with customers, he still delivers fruit baskets to customers in person. In addition, he also takes a keen interest in e-marketing and SEO.
Research Interest
Business Development
