Business & Management

Business & Management Experts

Admir Kešo

Executive Director of Marketing and Sales
Bosnia and Herzegovina


He graduated from the Faculty of Economics in Sarajevo in 2001, defending his thesis on the topic "OTC Market Research for the company Bosnalijek." He started his successful career in Bosnalijek in 2002, working in leading positions in marketing for 11 years. During this period, he led the OTC product range and recorded the best sales results, which resulted in Bosnalijek becoming the leader of OTC products in the BiH market. He participated in the creation of successful marketing strategies for Bosnalijek's most successful brands Rhinostop, Royal Jelly and Cofadon. She completed her knowledge at the IEDC, Bled School of Management at Bled, successfully completing The Young Managers Program and General Management Program. He has also attended numerous seminars in the field of strategic management, pharmaceutical marketing, media and creative communication, marketing planning and consumer behavior. He is currently preparing master's degree in postgraduate studies at the Faculty of Economics in Sarajevo. Speaks English. Prior to his appointment as vd Executive Director for Marketing and Sales of Bosnalijek, he was Executive Director and member of Tuzlafarm / Sarajevofarm / Banjaluka Farms Management Group, pharmaceutical product distributors in the BiH market, and medical equipment for pharmacies and medical institutions. 

Research Interest

Business management 

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