Eduardo Farinelli is the Sales Centre Vice President of the Mexico, Central America and Caribbean (MECCA) region at AT&T. Based in Mexico City; he is responsible for leading all AT&T sales strategies and activities for the sales centre’s strategic accounts. Mr. Farinelli has 12 years of experience in developing, supporting, managing and selling IT related services & solutions for global accounts and carriers. He joined AT&T in April 2004 as a Regional Account Director for the CALA Region where he was responsible for developing sales of complex managed services and network outsourcing solutions for Global Accounts. In 2005, Mr. Farinelli was promoted to Brazil Sales Director where he was responsible for leading the sales team in Brazil and Latin America. In January 2008, Mr. Farinelli was promoted to Vice President of Sales for South America. Prior to joining AT&T, Mr. Farinelli worked as a Sales Manager at Lucent Technologies / Avaya Communication for five years. His responsibilities included selling voice and data solutions to global accounts located in Brazil and South America. In addition, Mr. Farinelli served as a Sales Director at TeleTech Brazil, a leading full-service provider of strategic customer care solutions, and assumed responsibility for every aspect of the sales cycle. Furthermore, Mr. Farinelli also held sales and management positions at SupportComm, a Brazilian voice and data portal technology company, and Asia Express, a trading company in New Delhi, India. From studying, living and working in the United States, Mr. Farinelli has acquired fluency in English. Mr. Farinelli has also resided in India for over one year and in the Latin American region for twelve years. Mr. Farinelli has a Bachelor's degree from The University of Tennessee with a major in Business Administration / Marketing / and a minor in Finance. He is currently completing an MBA in Business Management at Faculdade Getúlio Vargas (FGV) in São Paulo, Brazil.