Cibele Amaro
Executive Deputy Manager
Business and Management
Banco Bradesco
Brazil
Biography
- Experience in the area of ​​Value Offering of financial products; Sales Quality Management and Continuous Improvement; Financial Advisor in Wealth Management and Team Management; - Graduated in Journalism and Economics with emphasis on Investment Strategy, with certifications CPA-20 and CEA, Today I am focal of Strategic Corporate Communication / Endomarketing in the area of ​​synergy of Value Offer of the bank Bradesco for the Retail, PJ and Prime segments, aiming to direct the Network of Agencies in Commercial Actions through consultative sales and new business. I am also active in projects of continuous improvement, strategy of relationship with the Client and results in performance; - Experience as a Planning and Quality Assurance Specialist at HSBC Bank in which he accompanied the Sales Quality analysis team of financial products; elaborated Projects based on continuous improvement methodology to meet the Bank's Minimum Standard; developed action plans and feedbacks aimed at improving the sales analysis teams; I also have experience as a Financial Advisor in the High Income / Private segment, providing advice to investors of the Itaú Unibanco and HSBC Bank Brasil Institutions, covering products from Brokerage, Treasury, Asset Management, Direct Treasury, Life and Pension, among others. - Experience as Manager of the TecBan Banco24Horas service team; training on banking processes and products; Management reports; analysis of performance and performance indicators; goal analysis; presentation of results; creation of continuous improvement projects; internal communication; monitoring; coaching and feedback.
Research Interest
Business and Management
