Mituo Hirota
Director
Marketing
CESP
Brazil
Biography
Mr. Mituo Hirota serves as Director of Generation at CESP - Companhia Energética de São Paulo and serves as its Member of Executive Board. Mr. Hirota served as Generation Officer of CESP - Companhia Energética de São Paulo. He is a career employee of CESP – Companhia Energética de São Paulo, where he occupied management positions in the company’s Operations Office of the Electrical Operations’ Protection and Planning area from 1968 to 1994. Mr. Hirota represented in several bodies of GCOI – Interconnected Operation Coordination Group. He was also Vice-Coordinator of the Sub-Committee of Electrical Studies at GCOI from 1980 to 1994. Mr. Hirota was a consultant for Grupo Rede from 1994 to 2008, in the Operating, Engineering, Regulatory and Energy Trading areas. He represented the Group’s companies in the implementation of the Wholesale Electric Energy Market -MAE (currently Electric Energy Trading Chamber – CCEE), in several energy auctions supported by ANEEL. He also represented the Group’s companies in several occasions, such as at the following entities: ABRADEE, APINE, ABRACEEL, ONS and CCEE. Prior to CESP, he worked at BMG Engenheiros e Associados as a consultant for the engineering area. He lectured at the Faculdade de Tecnologia Mackenzie from 1978 to 1985 and at Faculdade de Engenharia – FAAP from 1977 to 1994. Mr. Hirota earned a bachelor´s degree in Electrical Engineering from FEI, in 1966, a master’s degree in Power System Engineering from Rensselaer Polytechnic Institute, in Troy, New York, USA in 1972 and a an Electric Power Management course, which was sponsored by JICA(Japan International Cooperation Agency) in Japan, in 1991.
Research Interest
Business