Alessandro Guerra
Marketing Manager
Copacol
Brazil
Biography
13 years professional experience in the consumer goods companies in marketing. Specializations: Marketing Plan, P&L Management, Brand Management, Portfolio Management, Consumer Insights, Innovation Brand Development, Brand Repositioning, Packaging, Trade Marketing (POP, Sell-in, Sell-out, Merchandising, GC). Effective participation in decision making and launching new products, and numerous renovations and extensions line, with verifiable results.
Research Interest
Marketing, Sales
