Doctor of Business Administration, with concentration in marketing, by FGV-EAESP. He was a visiting researcher at Cornell University, having developed research on the "Food and Brand Lab". He is an Embrapa Analyst. International journals reviewer and research projects in technology transfer and business communication from Embrapa. He has been working in communications since 1997. He holds a postgraduate degree in business administration from Queensland University of Technology (2001- Australia) and a master's degree in business administration from UFRN. He has scientific publications in the area of consumer behavior, with emphasis on food waste and impulse buying. He is interested in the research areas in consumer behavior and marketing of food, retail, reputation and corporate communication.