Brian Mulligan
Global Marketing Director
Marketing Superior
EMIS company
Brazil
Biography
Brian Mulligan is the Global Marketing Director for EMIS and oversees its global marketing activities. Brian has been involved in marketing in the B2B media sector for over 20 years working for highly respected business publishing brands. He joined EMIS from The Economist Group where he was involved in the launch and early development of the Thought Leadership business at The Economist Group. With first-hand experience of the shift away from traditional methods of promotion to the content-driven world of today, Brian has devised and implemented successful content-driven strategies that have increased brand awareness and driven commercial success. Brian Mulligan is the Global Marketing Director for EMIS and oversees its global marketing activities. Brian has been involved in marketing in the B2B media sector for over 20 years working for highly respected business publishing brands. He joined EMIS from The Economist Group where he was involved in the launch and early development of the Thought Leadership business at The Economist Group. With first-hand experience of the shift away from traditional methods of promotion to the content-driven world of today, Brian has devised and implemented successful content-driven strategies that have increased brand awareness and driven commercial success.
Research Interest
Marketing Activities
