Augusto Knüpfer
Marketing
Getulio Vargas Foundation
Brazil
Biography
Master in Business Administration at IBMEC-RJ. Expert in Industrial Marketing at INSEAD Business School (France) and has extensive experience in the areas of strategic management, marketing and process of decision making. As a Petrobras employee he is business consultant, responsible for supporting business strategies. Before that, he acted as the manager of Comperj Participações S/A, responsible for develop and manage the strategic planning of Comperj Participações S/A, position that held until 2012. He has also acted as General Manager of Customer Relationship and E-business at VARIG Logistics and developed strategies for customer relationship (CRM), e-commerce integrated to the processes of distribution logistics, qualitative research and managing contact centers. During four years he led the company Celera Consulting as managing partner. In the academic area, he is professor of IBMEC, Getúlio Vargas Foundation and Federal University of Rio de Janeiro for courses of MBA's in Business Management, Marketing and Sales.
Research Interest
Strategy, Industrial Marketing; Customer Relationship Management and Service Management
