Rodrigo Luz
Marketing
Getulio Vargas Foundation
Brazil
Biography
Executive access market, sales and marketing with over twenty years experience in multinational pharmaceutical market like Pfizer, Merck and Bristol Myers Squibb. Strong performance in biotechnology, in planning, execution, analysis and control plan sales, marketing and access to high cost products. Mastery of the tools of public and private access in several markets and government affairs. Member of International Society for Pharmacoeconomics and Outcomes Research ISPOR
Research Interest
CRM programs.
