Silvia Freire Dente Da Silva Dias Lagnad

Biography

Graduated 1986 from Escola Politécnica da Universidade de São Paulo. She was Chief Marketing Officer and President of Bacardi Global Brands from June 2010 to November 2012. Worked at Unilever from 1986 to 2010 and was Executive Global Vice President of the Culinary Category, besides acting in a variety of other international positions during the 25 years she remained at the Company. As Executive Vice President of the Culinary Category, located in London, oversaw the entire business unit covering soups, sauces, broths and frozen products. While working for Unilever, she was Senior Global Vice President of the brand Dove, located in United States, and Vice President of Latin America Deodorants, located in Buenos Aires. She was an independent member of the Boards of Nuelle Inc., a US-based company, Sapient based in Boston-US and Britvic Plc, a soft drink production and marketing company in the United Kingdom. She is currently an Executive Vice-President and Chief Marketing Officer of McDonalds Corporation.

Research Interest

Business and Management