Fernando SaÚ
Senior Art Director
Business and Management
Neogama
Brazil
Biography
As an Art Director with 16 years of experience, I have worked in some of the main agencies of São Paulo as Mccann Erickson, Borghierh, Ogilvy (2 times), Loducca (now LDC) and currently at Neogama. I have won and been recognised by a selection of award shows including Cannes Lions, One Show, D&AD, ADCNY, London Festival, FIAP, CCSP (São Paulo Creative Circle), Wave, El Sol, El Ojo. Developing ONLINE,OFFLINE and NONTRADITIONAL campaigns for clients like Coca-Cola, Unilever, Kraft Foods, General Motors, Fiat, Microsoft, Motorola, HP, Santander, Nextel, RedBull, MTV, Pepsico and Renault. Some facts: - Loducca TOP 5 Independent Agency of the year at Cannes Lions 2013. - Distinguished with 3 Cannes Lions, including a Gold, in 2012. Helping Ogilvy & Mather Brazil to be the 3rd agency of the year securing the O&M Network's first ever win with the title of Network of the Year. - Won the first Golden Lion for Brazil at Promo Category at Cannes Festival 2012
Research Interest
Business and Management
