Carlo Lambro

Biography

Mr. Carlo Lambro has been the Brand President of New Holland Agricultural Equipment since September 2013 and Member of The Group Executive Council at CNH Industrial NV. Mr. Lambro has been the Brand President of New Holland Agriculture at Fiat Industrial SpA since September 2013. Mr. Lambro served as Vice President of New Holland Agriculture EMEA. Mr. Lambro joined the New Holland Agriculture brand more than 25 years ago. Throughout his career he gained extensive, commercial experience in Europe, Middle East, Africa and Asia. He served as Sales Manager of New Holland Brand Portugal since 1993. In 1994, he assumed commercial responsibility for all Eastern Europe countries and served as Business Director for CIS area, China and Far East since 1999. One year later he was appointed Business Director for Russia and CIS, with responsibility for all agricultural brands within the Fiat Group. Since 2004, Mr. Lambro served as General Manager of Shanghai New Holland Agriculture Machine Corporation in addition to his responsibilities as CNH Country Manager for China. Mr. Lambro served as Business Director of New Holland Agriculture for Italy since 2006 and one year later he served as Business Director New Holland Agriculture Europe. Mr. Lambro holds a Master degree of Agricultural Engineering from the University of Bologna.

Research Interest

Business