Sirko Siemssen

Biography

Sirko has been with Oliver Wyman since 1999, and now co-leads their Retail Practice globally. He developed a passion early for studying the power of consumerism, branding and trade. Living in a time of fundamental technological and demand change, new retail and consumer goods business models are rapidly emerging as the established ones are under pressure or reinventing themselves. Depending on the perspective, the outlook is full of opportunity or uncertainty or risks. Sirko works with clients to navigate these changes and helps them transform to address the opportunities and risks head on.

Research Interest

Marketing