Celina Junqueira Issa

Biography

 Development and implementation of strategic plan per customer with the sales team, creating more retention, objectivity and assertiveness in the projects´ execution.  Implementation of biweekly meetings with the sales team for better understanding of customer needs;  Implementation of Culinary Treks along with technical and sales team to create innovation and value to submitted projects;  Projects´ presentations focused on trends and flavor experimentation, leading the client in a sensory world;  Implementation of semi-annual meetings with Gold Clients for a better understanding and knowledge of products branding and strategies; Training teams focusing in Marketing and Consumer Trends  Approximation of Local and Regional Givaudan Marketing and Technical teams for a better strategic alignment and sharing of information and new technologies.

Research Interest

 Marketing.