Lucieli Zambon
Trade Marketing Coordinator
Vigor SA
Brazil
Biography
• Acting in non-durable goods companies in the areas of trade Marketing and market intelligence; • Strategic and tactical management of trade marketing actions in the indirect channel (distributors, wholesale, retail and regional self-service networks); • Development, monitoring and negotiation of the annual promotional calendar; • Administration of profitability and trade (Budget) investments; • Management of categories, planograms and product mix by business formats (Wholesale, retail and regional SM); • Development of trade marketing materials; • Training and qualification for teams of distributors and wholesalers (direct, indirect and sales promoters); • Elaboration, evaluation and strategic decision-making, in market and competitive positioning readings (Nielsen, Neogrid and Genexis); • Negotiation of contracts focused on visibility and Sell out actions in large wholesale accounts, distributors and regional SM; • Construction of Incentive programs (Sell-In / Sell-Out)
Research Interest
Marketing
