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Milena Nikolova


Business
American University in Bulgaria
Bulgaria

Biography

PhD, The George Washington University (GW) School of Business (2009)  Marketing/ Consumer Behavior (Supporting field: Sustainable Tourism) MS, Sofia University (2002) Psychology (Concentration: Social and Organizational Psychology) BS, Sofia University (2000)

Research Interest

Behavioral economics; behavioral approaches to effective marketing; behavioral economics and sustainability Experiential consumption; retrospective evaluation of experiences; experience-based marketing and branding for travel destinations

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