Milena Nikolova
Business
American University in Bulgaria
Bulgaria
Biography
PhD, The George Washington University (GW) School of Business (2009) Marketing/ Consumer Behavior (Supporting field: Sustainable Tourism) MS, Sofia University (2002) Psychology (Concentration: Social and Organizational Psychology) BS, Sofia University (2000) PhD, The George Washington University (GW) School of Business (2009) Marketing/ Consumer Behavior (Supporting field: Sustainable Tourism) MS, Sofia University (2002) Psychology (Concentration: Social and Organizational Psychology) BS, Sofia University (2000)
Research Interest
Behavioral economics; behavioral approaches to effective marketing; behavioral economics and sustainability Experiential consumption; retrospective evaluation of experiences; experience-based marketing and branding for travel destinations
