Business & Management

Business & Management Experts

Rossen Petkov

American University in Bulgaria


Education Master of Business Administration, Cotrugli Business School, Croatia, 2012 Bachelor of Arts in Business Administration, AUBG, Bulgaria, 2004 Teaching Interests Marketing Research, Consumer Behavior, New Product Management, Marketing Fundamentals

Research Interest

Consumer Behavior, Marketing Research, Decision Making, Advertising, Brand Mascots, Communication and Creative Development, Digital Media, Comparative Media Effectiveness, Public Relations, Consumer Activation in Below the Line & Through the Line Channels, Experiential Marketing, International & Customized Regional Marketing Strategy

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