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Mei-ling Wei

Lecturer
marketing
Saint Marys University
Cameroon

Biography

She has done her Ph.D., , Schulich School of Business , 2015, M.B.A., , Dalhousie University, 2015 and B.Comm, Honours, McMaster University, 2015.

Research Interest

Entrepreneurship & Organization Management , Accounting Research and Stock & Forex Trading .

Publications

  • Delbaere Marjorie, Wei Mei-Ling. "Persuasion Knowledge in Non- conventional Marketplaces: The Case of Branded Prescription Drugs", Advances in Consumer Research (Spring - 2012)

  • Main Kelley, Wei Mei-Ling, Fischer Eileen. "Avoiding the Debt Trap: How Attributional Retraining Can Influence Consumers’ Perceived Control Over and Behavioral Intentions Towards Debt", Advances in Consumer Research 35 (Spring - 2008)

  • Ozalp Yesim, Scaraboto Daiane, Wei Mei-Ling. "Flying with Feathers On Bubbles: Reclaiming Public Space through the Sharing of Ludic Experiences", European Advances in Consumer Research 9 (Spring - 2010)

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