Bruce Anderson

Biography

Bruce Anderson is one of Canada’s most respected pollsters and communications counselors. In 1980, at the age of 23 he was appointed Special Assistant to the Federal Minister Responsible for Government Communications. In 1983, he joined Decima Research as a Research Consultant, later assuming more responsibility, culminating in his appointment as President of Decima in 1989, at the age of 32. In 1989, Mr. Anderson became a founding partner of the Earnscliffe Strategy Group and helped lead that company for 15 years. He rejoined Decima in 2004, as CEO, and led that company through four years of strong growth, during which it was twice named one of Canada’s Best Managed Companies. After completing a transaction to sell Decima Research to Harris Interactive in 2008, Mr. Anderson opened his own research boutique, Anderson Insight. He has since also founded a new advertising firm, i2 Ideas and Issues Advertising, which provides campaigns for many of the country’s most important industry associations and leading companies. Mr. Anderson has served as a pollster and/or strategic advisor to political leaders in the Liberal and Progressive Conservative parties. He has worked extensively with many major corporations and organizations including Shaw Communications, TELUS, BCE, Enbridge, Imperial Oil, BP, Cenovus, RBC, CIBC, Teck, BC Hydro, the Canadian Association of Petroleum Producers, the Canadian Energy Pipeline Association, the Mining Association of Canada, CropLife, the Forest Products Association of Canada, and the Canadian Bankers Association. He is one of Canada’s leading commentators on public opinion and political affairs, a former regular member of the CBC’s popular At Issue Panel and writes online columns for the Globe and Mail. Mr. Anderson is also Chairman of Summa Communications where he offers communications and campaign counsel and strategic advice to clients.

Research Interest

Public opinion and political affairs