Wenxia Guo
Business and Management
Acadia University
Canada
Biography
Dr. Wenxia Guo joined F.C. Manning School of Business Administration in 2015. She received her Ph.D. in Marketing (2012) and MSc (2007) from University of Manitoba. Before she joined F.C. Manning School of Business Administration, she taught in City University of Hong Kong as an assistant professor for three years.Dr. Guo currently teaches Marketing Strategy and Introductory Marketing. Her primary research interests lie in cross-culture research on consumer behavior such as the influence of culture on consumer purchase, online shopping, persuasion, and charity. Her research papers have been published in a number of academic journals and proceedings and presented in various international conferences (e.g., ACR, SCP etc.).
Research Interest
Persuasion, Across-cultural Retailing, Online Shopping, Charity
