Tim Welsch

Biography

What's your favourite thing about Appnovation? What you work on, whether for clients or Appnovation, truly impacts what is happening at the company and it's really great being a part of that and seeing the results that occurred because of that effort. What's your story/professional background? I earned my MBA from The University of Florida and have a BA in Communications from The University of Georgia. With more than 10+ years of marketing experience in both professional services and software, I bring substantial experience in digital/online marketing, traditional marketing, and marketing strategy to the Appnovation leadership team. At Appnovation, I am responsible for directing all global marketing functions for Appnovation including digital marketing, lead generation, brand positioning and awareness, creative, sales enablement, and field marketing.Since joining Appnovation in 2012 and leveraging a multichannel approach, I have built a high performing, results driven marketing organization responsible for a rapid rise in revenue growth. What do you bring to the table? Marketing prowess, especially when it comes to the online/digital arena. I figure things out and I get stuff done. And what I get done, most of the time, has a positive impact for the business. What do you do (in/out of work) to excel in your role? Read, read, and read some more. Talk to people, at your work, other companies, etc. to grasp what you can’t learn from reading. Be healthy by eating well, getting some sleep, and exercising. Always try new things! What do you enjoy outside of work? Spending time with the wife and kids for sure. Working out. Watching movies. Doing things with friends. Going to the beach or pool. Do you belong to any boards/sponsor any charities, etc? If so, where? None at this time.

Research Interest

Business Management