Martin Béland

Biography

After 5 years in the salmon farming business, in 1992 Martin Béland began selling his own brand of certified organic maple syrup “Canadian Heritage Organics” in and around Vancouver and Victoria. Canadian Heritage Organics was the first readily available brand of certified organic maple syrup in the Western Canadian marketplace and is now a well-established national brand. Martin quickly branched out from strictly maple syrup sales creating “Beland Organic Foods” which has since expanded into almost every category in the natural foods business. This success was achieved through Martin’s strong business skills, good ethics, and sheer tenacity. Martin continues today as the president and owner of the Béland Organic Foods. In this role, he oversees all operations and keeps a careful eye open for new Canadian manufacturers that might be a good match for his company’s expertise. Because Martin is so dedicated to the hard-working food producers and manufacturers of Canada, he loves to help them achieve their financial and sales goals. Martin is a true organic foods pioneer whom sees himself as a French and English speaking chameleon in the industry. At the most basic, he’d like nothing more than to share a good meal with anyone in Canada.

Research Interest

 Sales & marketing