Abdul Rehman Ashraf
Assistant Professor
Goodman School of Business
Brock University
Canada
Biography
Dr. Ashraf received his PhD in Marketing from University of New South Wales in 2016. Prior to this, he received his MSc in Management (Marketing) from Brock University in 2010 and completed his BBA in Marketing and Merchandizing at Textile Institute of Pakistan in 2007. Prior to joining Brock University, Dr. Ashraf was an Assistant Professor at NEOMA Business School, France.
Research Interest
Dr. Ashraf’s research interests include the areas of Consumer Decision Making, E-Commerce and International Marketing. His research has either been published or is forthcoming in Journal of International Marketing, Journal of Interactive Marketing, Journal of Business Research, Electronic Commerce Research and Applications, and Journal of Computer Information Systems. He reviews for a variety of scholarly journals, including Journal of International Marketing and Technovation.
Publications
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Ashraf, A., Thongpapanl, N. and Auh, S.. The Application of the Technology Acceptance Model under Different Cultural Contexts: The Case of Online Shopping Adoption, Journal of International Marketing. Volume 22, Number 3, 2014.
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Ashraf, A., Razzaque, M. and Thongpapanl, N.. The Role of Customer Regulatory Orientation and Fit in Online Shopping across Cultural Contexts, Journal of Business Research. Volume 69, Number 12, 2016.
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Ashraf, A., Thongpapanl, N. and Spyropoulou, S.. The Connection and Disconnection between E-commerce Businesses and Their Customers: Exploring the Role of Engagement, Perceived Usefulness, and Perceived Ease-of-use, Electronic Commerce Research and Applications. Volume 20, November, 2016.
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Ashraf, A., Thongpapanl, N., Menguc, B. and Northey, G.. The Role of M-commerce Readiness in Emerging and Developed Markets, Journal of International Marketing. Volume 25, Number 2, 2017.
