Antonia Mantonakis
Associate Professor
Goodman School of Business
Brock University
Canada
Biography
Dr. Mantonakis has been at Brock since 2006. She teaches Consumer Behaviour and Integrated Marketing Communications at the MSc, MBA, and undergraduate level. She is Associate Faculty in Psychology, and an Associate Fellow of the Cool Climate Oenology and Viticulture Institute (CCOVI).
Research Interest
"Dr. Mantonakis's research centers on psychological factors that affect consumer behaviour. She has two steams of research, one funded by the Natural Sciences and Engineering Research Council of Canada (NSERC), another funded by the Social Sciences and Humanities Research Council of Canada (SSHRC). Dr. Mantonakis has expanded her research capabilities with the behavioural lab at the Brock Research and Innovation Center (the Consumer Perception and Cognition Laboratory)."
Publications
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Mantonakis, A., Galiffi, B., Aysan, U. and Beckett, R. The Effects of the Metacognitive Cue of Fluency on Evaluations about Taste Perception, Psychology. Volume 4, Number 3A, 2013.
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Joordens, S, Walsh, D and Mantonakis, A. Intelligence as it relates to Consumer and Unconscious Influences, Canadian Journal of Experimental Psychology. Volume 67, Number 3, 2013.
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Mantonakis, A., Wudarzewski, A., Bernstein, D. M., Clifasefi, S. L. and Loftus, E. F. False Beliefs can Shape Current Consumption patterns, Psychology. Volume 4, Number 3A, 2013.
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Clifasei, S. L., Bernstein, D. M., Mantonakis, A. and Loftus, E. F. “Queasy does itâ€: False alcohol beliefs and memories lead to diminished alcohol preferences, Acta Psychologica. Volume 143, Number 1, 2013.
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Clemente, Sarah, Dolansky, E., Mantonakis, A. and White, K. The Effects of Perceived Product-Extrinsic Cue Incongruity on Consumption Experiences: The Case of Celebrity Sponsorship, Marketing Letters. Volume 25, Number 4, 2014.
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Walsh, D., Mantonakis, A. and Joordens, S. Is ‘Getting Started’ an Effective Way for People to Overcome the Depletion Effect?, Canadian Journal of Administrative Sciences. Volume 32, Number 1, 2015.
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Bhargave, R., Mantonakis, A. and White, K.. The Cue-of-the-Cloud Effect: When Cues Reminders of Online Information Availability Increase Purchase Intentions and Choice, Journal of Marketing Research. Volume 52, Number 5, 2016.
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Hafer, C., Mantonakis, A., Fitzgerald, R. and Bogeart, A.. The Effectiveness of Deservingness-Based Advertising Messages: The Role of Product Knowledge and Belief in a Just World, Canadian Journal of Administrative Sciences. Fall, 2016.
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Cardwell, B., Newman, E., Garry, M., Mantonakis, A. and Beckett, R.. Photos that Increase Feelings of Learning Promote Positive Evaluations, Journal of Experimental Psychology: Learning, Memory, and Cognition. 2017.
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Mantonakis, A., Schwarz, N., Wudarzewski, A. and Yoon, C.. Malleability of Taste Perception: Biasing Effects of Rating Scale Format on Taste Recognition, Product Evaluation, and Willingness to Pay, Marketing Letters. Winter, 2017.
