Carman W. Cullen
Associate Professor
Goodman School of Business
Brock University
Canada
Biography
Carman Cullen, Associate Professor of Marketing in the Faculty of Business of Brock University is also a Fellow of the Cool Climate Oenology and Viticulture Institute. Carman?s research and teaching efforts in the past few years have focused on the business of wine. Carman has taken his past experience and training in retailing and consumer behavior and applied them to research and management development courses in the wine industry. Dr. Cullen was instrumental in the formation of a partnership with the Burgundy School of Business and Brock University. These two institutions have developed and co-hosted the very successful Bacchus series of conferences. Carman has been awarded the Faculty of Excellence award by the graduating class of the Faculty of Business on three separate occasions, and in 2007 was the recipient of the Faculty of Business Faculty Award for Excellence in Teaching.
Research Interest
Carman's research and teaching efforts in the past few years have focused on the business of wine. Carman has taken his past experience and training in retailing and consumer behavior and applied them to research and management development courses in the wine industry
Publications
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Kaciak, E. and Cullen, C.. Analysis of Means-End Chain Data in Marketing Research, Journal of Targeting, Measurement and Analysis for Marketing. Volume 15, Number 1, October, 2006.
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Kaciak, E. and Cullen, C.. A Method of Abbreviating a Laddering Survey, Journal of Targeting, Measurement and Analysis for Marketing. Volume 17, Number 2, June, 2009.
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Kaciak, E., Cullen, C. and Sagan, A.. The Quality of Ladders Generated by Abbreviated Hard Laddering, Journal of Targeting, Measurement and Analysis for Marketing. Volume 18, Number 3-4, 2010.
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Kaciak, E., Cullen, C. and Sagan, A.. A comparison of full and abbreviated formats of hard laddering, Journal of Customer Behaviour. Volume 14, Number 3, 2015.
