Chris Chard
Associate Professor
Sport Management
Brock University
Canada
Biography
Dr. Chard’s primary research interests are on the management of small to mid-size enterprises (SMEs) in the sport sector. Dr. Chard studies the influence of managerial decision-making on sport organizations’ financial capacity and sustainability. University/Collegiate sport is a key context for Dr. Chard’s research, as is the grassroots, Not-for-profit sport/community sport sector (i.e., hockey, golf, soccer etc.). Publicly-traded sport companies (i.e., Nike, Under Armour, Manchester United) are a secondary area of interest for Dr. Chard’s research energies.
Research Interest
Sport business management; Investing in Sport; Brand Management; Resource Allocation; Decision-making; Financial Planning
Publications
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Chard, C., Hyatt, C., & Foster, W. (2013). Assets and Obstacles: An analysis of OUA hockey from the coaches’ perspective. Sport, Business and Management: an International Journal, 3(3), 246-259.
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Chard, C., Mallen, C., & Bradish, C. (2013). The responsibilities of Olympic sponsors? BP and the London 2012 Olympic Games. Case Studies in Sport Management, 2(2), 1-7.
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Mallen, C., Chard, C., & Adams, L. (2013). A water resource sustainability best practice at a sport facility: A case study. EYQEW, 1(1), 1-10.
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"Chard, C., MacLean, J., & Faught, B. (2013). Managing athletic department touch points: A case study of one institution using importance-performance analysis. Journal of Intercollegiate Sport, 6(2), 196-212."
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Chard, C., & Mallen, C. (2013). Renewable energy initiatives at Canadian sport stadiums: A content analysis of website communications. Sustainability, 5(12), 5119-5134.
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Chard, C. (2014). “Show me the money … plan!†Case Studies in Sport Management, 3(4), 1-6.
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Keogh, C., Mallen, C., Chard, C., & Hyatt, C. (2014). Golf operations: A comparative case study of Ontario golf courses engaged in environmental sustainability initiatives. Journal of Management and Organizational Studies, 1(2), 100-121.
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"Chard, C., Edwards, J., & Potwarka, L. (2015). Understanding the Perceived Attributes and Consequences of Participation in Youth “Rep†Hockey: An analysis from the parental perspective. Journal of Applied Sport Management, 7(2), 21-42."
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Chard, C., & Spence, K. (2016). Sports rescue: The South End Mustangs professional ice hockey team. Case Studies in Sport Management, 4(7), 44-53.
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"Chard, C., & Potwarka, L. (2017). Exploring the Relative Importance of Factors that Influence Student-Athletes’ School-Choice Decisions: A Case Study of One Canadian University. Journal of Intercollegiate Sport, 10(1)."
