Eric Dolansky
Associate Professor
Goodman School of Business
Brock University
Canada
Biography
Eric Dolansky is an Assistant Professor of Marketing at Brock University. Prior to arriving at Brock, Eric obtained his Ph.D. and M.B.A. from the Richard Ivey School of Business at the University of Western Ontario. He has taught courses in marketing communications, marketing strategy, and general business at Brock, the Ivey School of Business, and the Schulich School of Business at York University. He conducts research into behavioural economics, with particular attention to how people evaluate value and how variability affects decision-making. Additionally, Eric has been fortunate to have had the chance to compete on the television game show "Jeopardy!" appearing on three episodes and winning two.
Research Interest
ClemeClemente, S., Dolansky, E., Mantonakis, A. and White, K. The Effects of Perceived Product-Association Incongruity on Consumption Experiences - Academy of Wine Business Research Conference, Niagara, Ontario, June, 2013.nte, Sarah, Dolansky, E., Mantonakis, A. and White, K. The Effects of Perceived Product-Extrinsic Cue Incongruity on Consumption Experiences: The Case of Celebrity Sponsorship, Marketing Letters. Volume 25, Number 4, 2014.
Publications
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Clemente, Sarah, Dolansky, E., Mantonakis, A. and White, K. The Effects of Perceived Product-Extrinsic Cue Incongruity on Consumption Experiences: The Case of Celebrity Sponsorship, Marketing Letters. Volume 25, Number 4, 2014.
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Clemente, S., Dolansky, E., Mantonakis, A. and White, K. The Effects of Perceived Product-Association Incongruity on Consumption Experiences - Society for Consumer Psychology, Las Vegas, Nevada, February, 2012.
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Clemente, S., Dolansky, E., Mantonakis, A. and White, K. The Effects of Perceived Product-Association Incongruity on Consumption Experiences - Southern Ontario Behavioural Decision Research, Waterloo, Ontario, May, 2012.
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Clemente, S., Dolansky, E., Mantonakis, A. and White, K. The Effects of Perceived Product-Association Incongruity on Consumption Experiences - Association for Consumer Research, Vancouver, British Columbia, October, 2012.
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Clemente, S., Dolansky, E., Mantonakis, A. and White, K. The Effects of Perceived Product-Association Incongruity on Consumption Experiences - Academy of Wine Business Research Conference, Niagara, Ontario, June, 2013.
