Kai-yu Wang
Associate Professor
Goodman School of Business
Brock University
Canada
Biography
Dr. Wang received his Ph.D. degree (2007) from Sheldon B. Lubar School of Business at University of Wisconsin-Milwaukee, MBA degree (2000) from National Dong Hwa University, Taiwan, and BS degree (1997) from Chung-Yuan Christian University, Taiwan. Before joining Brock University, he was a lecturer in the Lubar B. School of Business, University of Wisconsin-Milwaukee.
Research Interest
Internet and Social Media Marketing; Marketing Communication; Consumer Psychology; Service Marketing
Publications
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Wang, K., Shih, E. and Peracchio, L. How Banner Advertisements Can Be Effective: Investigating the Influences of Exposure Duration and Banner Ad Complexity, International Journal of Advertising. Volume 32, Number 1, 2013.
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Hsu, L., Wang, K. and Chih, W. Effects of Web Site Characteristics on Customer Loyalty in B2B E-commerce - Evidence from Taiwan, The Service Industries Journal. Volume 33, Number 11, 2013.
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Wang, K., Ting, I. and Wu, H. Discovering Interest Groups for Marketing in Virtual Communities-An Integrated Approach, Journal of Business Research. Volume 66, Number 9, 2013.
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Wang, K., Hsu, L. and Chih, W. Retaining customers after service failure recoveries: A contingency model, Managing Service Quality. Volume 24, Number 4, 2014.
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Chang, S. and Wang, K. Investigating the Antecedents and Consequences of an Overall Store Price Image in Retail Settings, Journal of Marketing Theory and Practice. Volume 22, Number 3, 2014.
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Bian, X. and Wang, K. Are size-zero female models always more effective than average-sized ones? Depends on Brand and self-esteem!, European Journal of Marketing. Volume 49, Number 7/8, 2015.
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Hsu, L., Wang, K., Chih, W. and Lin, K. Investigating the Ripple Effect in Virtual Communities: An Example of Facebook Fan Pages, Computers in Human Behavior. Volume 51, Number PartA, October, 2015.
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Lin, Y. and Wang, K. Language Choice in Advertising for Multinational Corporations and Local Firms: A Re-Inquiry Focusing on Monolinguals, Journal of Advertising. Volume 45, Number 1, February, 2016.
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Bian, X., Wang, K., Smith, A. and Yannopoulou, N. New Insights into Unethical Counterfeit Consumption, Journal of Business Research. Volume 69, Number 10, October, 2016.
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Lin, Y, Wang, K. and Hsieh, J. Creating an Effective Code-Switched Ad for Monolinguals: The Influence of Brand Origin and Foreign Language Familiarity, International Journal of Advertising. Volume 36, Number 4, 2017.
