Kojo Saffu
Professor
Goodman School of Business
Brock University
Canada
Biography
Dr. Kojo Saffu is an Professor of Entrepreneurship in the Faculty of Business at Brock University. Dr. Saffu has a doctorate in Entrepreneurship from the Southern Cross University in Australia, a Master's degree in Marketing from Newcastle on Tyne University in the UK, and a B.A. (Hons.) degree from the University of Ghana. Kojo has been at Brock since July 2001. Prior to coming to Canada, Kojo taught and consulted in Nigeria, Papua New Guinea, Malaysia and Australia. Kojo has conducted seminars for organisations including the China Aerospace Corporation, the Government of Papua New Guinea, Ghana Broadcasting Corporation, and the Nigerian National Petroleum Corporation. In November 2004, Kojo was invited to lead a session at the African Women Entrepreneurship Venture Capital Forum organised by the Project Finance Forum for Africa in partnership with IFC and ILO in Brussels, Belgium.
Research Interest
Female entrepreneurship, International entrepreneurship, E-commerce adoption and implementation among SMEs, Rural entrepreneurship, and Country-of-origin-effects and consumer attitudes to buy local campaigns.
Publications
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Saffu, K and Walker, JH. Comparative Study of Consumer Ethnocentrism in a Developed Country and a Country in Transition, International Journal of Management. Volume 22, Number 4, 2005.
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Yusuf, A and Saffu, K.. Planning and Performance of Small and Medium sized Enterprise Operators in a Country of Transition, Journal of Small Business Management. Volume 43, Number 4, October, 2005.
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Saffu, K and Walker, JH. The Country-of-Origin Effect and Consumer Attitudes to “Buy Local†Campaign:, Journal of African Business. Volume 7, Number 1/2, 2006.
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Saffu, K, Walker, JH and Hinson, R. An Empirical Study of Perceived Strategic Value And Adoption Constructs: The Ghanaian Case, Management Decision. Volume 45, Number 7, 2007.
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Saffu, K., Aporih, S. and Elijah-Mensah, A.. The contribution of human capital and resource-based view to small and medium-sized tourism venture performance in Ghana, International Journal of Emerging Markets. Volume 3, Number 3, 2008.
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Saffu, K, Walker, JH and Hinson, R. Perception of Strategic Value and Electronic Commerce Adoption among Small and Medium-Sized Enterprises in a Transitional Economy, Journal of Business and Industrial Marketing. Volume 23, Number 6, 2008.
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Yusuf, A and Saffu, K.. Planning practices, strategy types and firm performance in the Arabian Gulf region,, Education, Business and Society, Contemporary Middle Eastern Issues. Volume 3, Number 4, 2009.
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Saffu, K. and Scott, D. Developing country perceptions of high- and low-involvement products manufactured in other countries, International Journal of Emerging Markets. Volume 4, Number 2, April, 2009.
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Saffu, K, Walker, JH and Mazurek, M. The role of consumer ethnocentrism in a buy national campaign in a transitioning country: Some evidence from Slovakia, International Journal of Emerging Markets. Volume 5, Number 2, 2010.
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Saffu, K, Walker, JH and Marica, M. Perceived Strategic Value and e-Commerce Adoption among SMEs in Slovakia, Journal of Internet Commerce. Volume 11, Number 1, Winter, 2012.
