Lianxi Zhou
Professor
Goodman School of Business
Brock University
Canada
Biography
Lianxi Zhou is currently working as Professor in Goodman School of Business, Brock University, Canada.
Research Interest
International branding & marketing communications, Internationalization, and entrepreneurial marketing
Publications
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Zhou, L., Teng, L. and Poon, P.. Susceptibility to Global Consumer Culture: A Three-Dimensional Scale, Psychology & Marketing. Volume 25, Number 4, 2008.
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Zhuang, G., Wang, X., Zhou, L. and Zhou, N.. Asymmetric Effects of Brand Origin Confusion: Evidence from the Emerging Market of China, International Marketing Review. Volume 25, Number 4, 2008.
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Zhou, Lianxi, Barnes, Bradley and Lu, Yuan. Entrepreneurial Proclivity, Capability Upgrading and Performance Advantage of Newness among International New Ventures, Journal of International Business Studies. Volume 1, Number DOI8400312, 2009.
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Zhou, Lianxi, Yang, Zhiyong and Hui, Michael, K.. Non-Local or Local Brands? A Multi-Level Investigation into Confidence in Brand Origin Identification and Its Strategic Implications, Journal of the Academy of Marketing Science. Volume 38, Number 2, 2010.
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Lu, Yuan, Zhou, Lianxi, Bruton, Garry and Li, Weiwen. Capabilities as A Mediator Linking Resources and International Performance of Entrepreneurial Firms in an Emerging Economy, Journal of International Business Studies. Volume 41, Number 3, 2010.
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De Clercq, D., Sapienza, H.J., Yavuz, R.I. and Zhou, L.. Learning and Knowledge in Early Internationalization Research: Past Accomplishments and Future Directions, Journal of Business Venturing. Volume 27, Number 1, 2012.
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De Clercq, D. and Zhou, L.. Entrepreneurial Strategic Posture and Performance in Foreign Markets: The Critical Role of International Learning Effort , Journal of International Marketing. Volume 22, Number 2, 2014.
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De Clercq, D., Sapienza, H.J. and Zhou, L.. Entrepreneurial Strategic Posture and Learning Effort in International Ventures: The Moderating Roles of Operational Flexibilities, International Business Review. Volume 23, Number 5, 2014.
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De Clercq, D., Zhou, L. and Wu, A.. Unpacking the Relationship between Young Ventures' International Learning Effort and Performance in the Context of an Emerging Economy, International Entrepreneurship and Management Journal. Volume 12, Number 1, 2016.
