Marshall Jiang
Assosciate Professor
Goodman School of Business
Brock University
Canada
Biography
Dr. Marshall Jiang has received his PhD from Schulich School of Business, York University in 2007, and has done research in various international business areas, including foreign entry mode (particularly licensing and joint ventures), international knowledge transfer, indigenous technology and management innovation, the effect of FDI on emerging markets, organizational learning through partnering. His papers have been published in the Journal of International Business Studies, Management International Review, International Marketing Review and Journal of International Management. Dr. Jiang is a member of Academy of Management, Academy of International Business, and Strategic Management Society.
Research Interest
Knowledge transfer, joint venture instability and longevity, international licensing exclusivility and duration, the effect of FDI on emerging markets, indigenous technology and management innovation, organizational learning through partnering.
Publications
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Jiang, M. and MacKenzie, H.. Bargaining Power for Local IJV Partners: Local Knowledge and Skills, Journal of Global Business Management. Volume 2, Number 3, December, 2006.
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Jiang, M., Aulakh, P. S. and Pan, Y.. The Nature and Determinants of Exclusivity Rights in International Technology Licensing, Management International Review. Volume 47, Number 6, 2007.
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Jiang, M., Aulakh, P. S. and Pan, Y.. Licensing duration in foreign markets: A real options perspective, Journal of International Business Studies. Volume 40, Number 4, April, 2009.
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Aulakh, P. S., Jiang, M. and Pan, Y.. International technology licensing: Monopoly rents, transaction costs and exclusive rights, Journal of International Business Studies. Volume 41, Number 4, 2010.
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Jiang, M., Chu, Rongwei and Pan, Yigang. Anticipated duration of international joint ventures: A transaction cost perspective, Journal of International Management. Volume 17, Number 2, Winter, 2011.
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Jiang, M. and Menguc, B.. Brand as Credible Commitment in Embedded Licensing: A Transaction Cost Perspective, International Marketing Review. Volume 29, Number 2, 2012.
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Aulakh, P., Jiang, M. and Li, S.. Licensee technological potential and exclusive rights in international licensing: A multilevel model, Journal of International Business Studies. Volume 44, Number 7, September, 2013.
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Xia, J., Jiang, M., Li, S. and Aulakh, P.S.. Practice Standardization in Cross-Border Activities of Multinational Corporations: A Resource Dependence Perspective, Management International Review. Volume 54, Number 5, June, 2014.
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Huang, Qi, Jiang, M. and Miao, Jianjun. The effect of government subsidization on Chinese industrial firms’ technological innovation efficiency: A stochastic frontier analysis, Journal of Business Economics and Management. Volume 16, Number 4, 2015.
